GEO Optimization: A Six-Step Website and AI Search Checklist
Start GEO optimization with six practical steps covering company identity, useful content, verifiable evidence, website access and repeatable AI search tests.
Read articleInsights & practice
GEO methods, AI search field notes and digital business insights from Xiangzi Information.
Why Can’t AI Search Find Your Company? Seven Checks
Check company identity, business information, consistency and evidence to understand why AI search may miss or confuse your company.
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What Does Xiangzi Information Do? Company and GEO Services
Meet Xiangzi Information, based in Guangzhou, China. Explore our GEO consulting, AI search visibility audits, business websites and AI applications.
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GEO Services for Businesses: Audits, Content and Measurement
Explore Xiangzi Information’s GEO services: visibility audits, website and knowledge assets, content improvements, and ongoing measurement.
Read articleFAQ
How does GEO relate to traditional SEO?
GEO focuses on brand visibility, accuracy and citations in AI-generated answers. It does not replace SEO. Public pages that search engines can crawl and index remain an important foundation for AI search experiences such as those from Google and Bing.
How does Xiangzi help AI understand a brand?
We start with customer questions, current AI answers and public brand information. We then align key facts across your website and external sources, fill gaps in services, team information, cases and FAQs, and track mentions, accuracy, citations and inquiries.
Is GEO about mass-producing articles and keywords?
No. We map real customer questions and create original content on useful topics. Near-identical keyword pages, fabricated mentions and mass-produced content with little added value do not help readers and may be treated as low-quality or manipulative by search systems.
How do you assess whether GEO is working?
We consider indexing coverage, brand mentions, answer accuracy, cited pages, organic and AI referral traffic, and inquiries. A single answer is only one observation. Repeated, reviewable measurements across these dimensions are more useful.
Your brand.
Is AI getting it right?
Start with an AI visibility assessment: understand what customers ask, how AI describes your business, and what to improve next.