GEO services help businesses improve the accuracy and visibility of their public information in AI search. Xiangzi Information’s approach covers audits, website and knowledge assets, content improvements, and repeatable measurement. Rankings and recommendations are not guaranteed.
Hello from Xiangzi Information.
Have you noticed that more people now turn to AI assistants such as Doubao, DeepSeek, Qwen and Kimi when looking for information or making decisions?
Measure your own customers’ questions and verify the cited sources. Broad market estimates do not establish whether your company is visible in AI answers.
Before buying a product or choosing a service, your potential customers may ask AI to recommend companies or products. If your company is absent from the answer, they may never discover that you exist.
If AI knows your company but gives an incorrect product description, service offering or website address, that can also affect a customer’s decision.
Businesses need to ask: does AI know who we are, and can it describe us accurately? This is the problem that Generative Engine Optimization (GEO) addresses.
What is GEO?
GEO stands for Generative Engine Optimization.
In practical terms, it means continually improving a company’s online information and content to increase the likelihood that AI will understand, cite and mention the brand accurately.
AI answers draw on information that already exists. A recommendation is not the result of someone paying an AI provider a “ranking fee.” The system needs sufficient public information that is consistent, credible and easy to understand.
Who are you? What exactly do you do? Who have you served? What distinguishes your products? Does your website agree with other public sources? Can third-party information corroborate your claims?
GEO helps turn scattered information into company knowledge assets that AI can understand, verify and cite.
Why pay attention to GEO now?
Customers are changing how they find information
From ChatGPT to Chinese assistants such as Doubao, Kimi and ERNIE, AI research has become part of everyday life for many people. The original article highlighted users aged 25–40 asking AI for recommendations on brands, travel, children’s classes and courses.
The competitive landscape is still developing
The original article compared this stage with the early growth of SEO around 2010 and WeChat publishing around 2015. Many businesses are still exploring GEO, which creates an opportunity to start building useful public information before the field becomes more crowded.
GEO requires ongoing work
Like SEO, GEO involves publishing content, building a reputation and improving over time. Starting early gives a business more time to develop those assets.
Xiangzi Information’s GEO service
What can we help you do? We provide ongoing support from diagnosis and foundational work to content improvement and tracking, connecting GEO work with customer discovery and enquiries. Our service has four core modules.
1. Strategy: understand the problem first
Start by understanding what customers ask, how AI describes your company and how competitors appear. We help businesses:
- Map customer questions: list the questions potential customers may ask AI and prioritize them.
- Assess brand visibility: examine whether the brand appears in assistants such as DeepSeek, Doubao and Kimi, and how they describe it.
- Review competitors: study relevant answers to find areas where your public information can improve.
- Build an action plan: turn the findings into specific improvements and a content plan.
2. Digital foundations: help AI find and understand the company
We can implement the technical work as well as make recommendations:
- Improve the website and content: organize information so products, services and company details are complete and accurate.
- Make key facts easier to interpret: structure company, product and service information in ways that machines can understand.
- Develop credible third-party information: improve relevant industry listings, media coverage and other public information based on the company’s actual circumstances, allowing sources to corroborate one another.
- Build the basics where needed: for businesses without a complete website or content system, establish those foundations before expanding GEO work.
Our founders have backgrounds in computer engineering, electronic engineering and integrated circuits. We can handle website changes or rebuilds, structured data and system interfaces directly.
You do not have to take a GEO report to a separate development team to implement the technical recommendations.
3. Content: make your information easier to understand and cite
Once the foundations are in place, we help build useful content:
- Answer real customer questions: create clear, complete subject-matter content around the questions identified earlier.
- Improve existing materials: refine blog posts, white papers and product documentation for clarity and citation.
- Develop practical answers: produce FAQs, product comparisons and selection guides.
- Keep brand information consistent: align company descriptions, product details and key messages across the website and public platforms.
Our content principle is to help AI understand your company accurately. We work from real materials supplied by the client, tailor the content to the business and review each piece before publication. We follow applicable advertising requirements and avoid unsupported superlatives such as “first,” “only” or “best.”
4. Tracking: use evidence to guide the next round
GEO is an ongoing process. We track what changes and what needs further work:
- AI search performance: regularly observe brand appearances and changes in answers across AI products.
- Traffic and conversion: examine relevant website visits, enquiries and conversions.
- Content citations: identify useful content and customer questions that still need better answers.
- Regular reviews: adjust the next stage using actual findings and results.
The process is a continuing cycle: diagnose → build → improve → track → improve again.
Why work with Xiangzi Information?
GEO is still developing quickly. We work alongside clients to implement each step and build the digital foundations their businesses need.
Direct technical implementation
Our founding team spans computer engineering, electronic engineering and integrated circuits. We can improve websites for AI access, implement structured data and connect APIs, alongside content development.
A team working around your business
Strategy, content, technical and project roles collaborate, with the relevant person following up on each issue. Understanding the business and its products keeps strategy and execution connected.
Digital foundations and GEO in one service
Some small and medium-sized businesses want to explore GEO but lack a website or content assets. We can establish those foundations and then develop GEO work, reducing the effort of coordinating multiple suppliers.
Clear responsibilities in the contract
We define scope, content review, publishing requirements and each party’s responsibilities in the contract. Content, technical changes and performance observations are documented so clients can follow progress.
Who is this service for?
- Businesses whose customers research before buying: customers visit websites, compare suppliers and ask AI before making a purchase.
- Businesses whose online information lags behind their products: an outdated website, limited content or missing evidence makes it difficult to build trust.
- Small and medium-sized businesses building digital capabilities: teams that want one partner to gradually develop their website, content and GEO work.
Moving forward
Every change in how people find information changes how businesses meet customers.
Search engines created opportunities through SEO; the mobile internet brought WeChat publishing and short video. AI search is opening another route to discovery, and GEO is one way for businesses to prepare.
We want to work alongside you through diagnosis, foundational work, content improvements and tracking, so that AI answers can describe your brand more accurately.
If you would like to explore GEO or understand how your brand currently appears in AI search, use the “Contact us” button on this website.
English edition of the article first published on the Xiangzi Information WeChat account on August 19, 2026. References to platforms and market figures reflect that original Chinese-market article.
Reading, indexing and citation are different
A successful URL fetch does not prove that a search engine has indexed a page or that an AI will cite it. Google’s guidance for AI search features describes crawl access, textual content and internal links as foundations, while noting that inclusion is not guaranteed. These are Google’s published requirements, not a statement of DeepSeek’s or other providers’ private ranking rules.
For implementation details, see Google’s company identity markup documentation and crawlable links guidance. Use these alongside platform-specific tests.